Definition
The abbreviation "SEO" stands for "Search Engine Optimisation". This aims to improve the ranking of the own website, i.e. to achieve a higher position in the search engines. The basic requirement for this is the appropriate design of the website. It should be designed in such a way that Google & Co. can analyse and read the website in the best possible way. Ideally, the website should appear on the first search results page and preferably among the first ten search results. Anyone who is not present in this area will not be found by most users, as they usually limit their search to the first hits. Since search engine optimisation requires both a great deal of technical know-how and a great deal of time, which website operators often cannot afford themselves, professional support, e.g. from SEO AG in Darmstadt, is recommended. The agency, which specialises in search engine optimisation, helps to analyse the strengths and weaknesses of a website, determine optimisation potential and implement appropriate measures.
Bettina Dirks
