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Exploiting potentials - increasing international competitiveness

Digitisation makes real-time communication and data exchange worldwide possible and thus drives globalisation. Conferences and negotiations, as well as project and team meetings can take place regardless of place and time. Services are being offered online, the supply chain is networked and the value creation takes place at the most diverse locations around the world - always where the location of one's own branch, the partner company, the supplier or the service provider offers the greatest advantages in each case.

Companies, not exploiting the potential of digitisation and globalisation will not only lose their competitiveness internationally, but in their national markets as well due to competitive pressures. Recognising the potential that exist in one's own company and its foreign branches is crucial to the survival on global markets. It even starts in minor details - with processes in your own company - in the value chain from procurement to production to logistics and sales and beyond that even in administration with all its facets. REFA International is your partner where detecting potential is asked for and advises and coaches worldwide - be it on-site nationally or with video and telephone conferences or offering webinars and online-training courses to your employees.

Potential analyses - the gateway to productivity enhancement

A supplier’s position in the market - nationally or internationally - is determined by its competitive strengths and weaknesses. The potential analysis helps to identify the success factors and weak points of a company as well as bottlenecks within the workflow, i.e., along the entire value chain inclusive of all respective primary not value adding areas. The goal is to remove all obstacles and highlight opportunities for optimisation. The potential analysis gives a clue as to which measures allow an improvement in efficiency in which areas, hence enhancing productivity.

However. many - also internationally operating - companies concentrate solely on supposed critical and unprofitable processes in an internally conducted analysis of potentials. Bottlenecks in staffing levels and a lack of methodological expertise are often the reason for wanting to find and accept a quick, short-term solution. Missing then is the necessary systematic and holistic consideration of all optimisation potentials within the company. This is where REFA International comes in: Certified specialists with long standing expertise consult on-site or in foreign branches on the topic, conduct potential analysis themselves or coach employees selected by you to develop an objective overall picture with opportunities that may not yet have been realised.

The approach: from potential and weak spot analysis to action planning

Analyses of the potential are holistic considerations of the company under scrutiny. Therefore, they include a number of individual analyses on specific topics, company divisions and processes to detect weak spots and opportunities. in most cases, freely accessible data, information or own estimates are sufficient for conducting the analyses and evaluating the operational processes; as a rule, confidential figures such as financial or calculation data are not necessary.

The implementation of such a potential analysis proceeds in the following steps:

  • Planning and preparation of the analysis
  • selection of the area to be analysed
  • determination of assessment criteria
  • selection of suitable competitors
  • step-by-step analysis and evaluation of criteria
  • documentation and justification of results
  • development of measures and strategies to exploit potentials

Typically, the following analyses are conducted as part of the potential analysis - which also is a weak spot analysis.

  • a detailed analysis of internal and external planning process from order intake to work preparation
  • a detailed analysis of the internal and external capacity planning of human resources and machines
  • process analyses, especially at bottleneck-plants: Which employees do what and how?
  • an activity analysis
  • activity analyses. especially at bottleneck plants to record and subsequently evaluate the productive and unproductive time fractions of employees
  • analyses of material flow, especially at bottleneck plants to evaluate the material supply and disposal including the interfaces regarding time and quantity
  • analyses of set-up times, especially at bottleneck plants to record and evaluate each individual set-up step
  • analyses of utilisation rates of plants with the help of activity samplings to record their main and ancillary utilisation times

REFA International: Our services

Based on the potential analysis, experts from REFA International can make suggestions for new work processes, activities and an optimised material flow in the entire workflow, both in the main plant and in dependencies abroad. A number of the existing difficulties in a company's value chain are solvable with simple means. The development of large potentials is usually possible with only slightly higher financial expenditure.

An analysis of potentials and weak spots by REFA International usually leads to a cost reduction of 10 - 30%. Our experts will only continue with this type of consultation if the above-mentioned savings can actually be achieved. If this does not appear to be the case, you will receive a feedback from us within the first few days that no significant potential for rationalisation exists and the consultancy will end at this point.

Your contact

Bettina DirksBettina Dirks
Coordination Consulting
phone +49(0)89 42 01 74 71
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